the minds behind natural kind

some partnerships just make sense.

A friendship turned into collaboration,

and that collaboration became Natural Kind.

Barlas is a visual storyteller, capturing life through photography, graphic design, and film.

Samin is a thinker and strategist, bringing insights from philosophy, psychology, and biology into meaningful narratives.

  • natural kind | ˈnaCHər(ə)l kīnd |

    philosophical concept

    a grouping that is based on the essential properties and characteristics of reality and the natural world, irrespective of human interests and actions

We don’t believe in manufactured representations. Just like the best stories — and like our partnership — ideas should flow naturally. Our approach is rooted in a deep understanding of the psychology behind connection and the art within design. We aim to capture what’s already there: the energy, the story, the essence. Every design, word, and campaign is intentional, crafted to feel organic, effortless, and undeniably real.

Much like natural kinds in philosophy define what is truly inherent, we seek to uncover and express the true nature of your brand - helping it flow seamlessly into the lives of those who matter most. We partner with businesses that bring genuine value to the world — brands with soul, organizations that enhance life, and companies that foster meaningful connections. Blending strategy with creativity, we craft identities that don’t just stand out, but truly belong.

Helping your story flow, naturally.